This Christmas the truck visited five locations in north west England in the first week of December. Everyone is offered to take the picture with the car and to get a free drink. Experts believe that such actions are unacceptable and should be banned.
Food Active, a healthy weight campaign based in north west England, organised a letter of concern stating “We can celebrate without allowing Coca-Cola to highjack Christmas by bringing false gifts of bad teeth.”
With figures showing that 33.8% of 10 to 11 year olds in the north west are overweight or obese and that 33.4% of 5 years olds have tooth decay, many public health departments have used their ever-squeezed budgets to launch campaigns about sugary drinks to try to help their communities reduce their consumption.